Get People Emotionally Invested in Your Product [VIDEO]
Summary
When brides-to-be are going through the process of selecting their wedding dress, it takes an enormous amount of time and energy to pinpoint the right one. According to Deven Desai, cofounder of Audio Troupe, this same kind of emotional tie is what the company hopes to provide for consumers and their headphones. For Audio Troupe, the whole idea is provide consumers with a sales experience vastly different from what theyre used to when purchasing headphones. Music is an essential part of everyones life, yet the ways through which we narrow down our favorite headphones is archaic – often involving us dealing with sales people who can be too pushy, or reading through multiple online. Watch Audio Troupe cofounder Deven Desai to hear more about what he has to say about customer service and how they aim to create this emotional experience, and what the company is trying to accomplish for people in the headphones marketplace.