Attracting more buyers – customer acquisition strategy
Summary
Whether it’s Facebook prospecting, owning high traffic keywords on the Google SERP, or carving out your space on Amazon’s marketplace — there are many channels for businesses to leverage to reach new customers. Beyond developing your unique brand and product offering, there are three areas that digital marketers can improve upon that will directly impact their customer acquisition performance. An effective prospecting strategy on Facebook includes leveraging internal and external data in tandem with creative testing to best position your brand in front of new audiences that resemble your ideal customers. It ends at the bottom of the funnel when customers finally convert on an ecommerce website, social channel, Google Shopping, or Amazon store. Capture demand by driving these audiences to your website or Amazon store The formula for calculating CAC requires the costs of your paid advertising during a certain period and then dividing this amount by the number of new customers that your business acquired.
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