SaaS Startup OrderGroove In $20M Series C
Summary
New York City-based subscription model and B2C eCommerce enabler startup OrderGroove recently raised $20 million in a Series C venture funding round led by National Securities Corporation. Founded in 2010, OrderGroove’s claim to startup fame is a SaaS-based subscription and membership commerce platform and network. The startup’s technology enables brands and retailers to strengthen relationships with their customer base in both online and brick-and-mortar stores with the goal of generating repeat sales. With the latest funding round, OrderGroove Founder and CEO Greg Alvo told TechCrunch that the startup is looking to expand into developing frictionless commerce capabilities and personalized consumer experience technologies for its clients as a means to compete in the eCommerce space against formidable online retail behemoth Amazon. We’re not yet married to one specific technology … There is a lot of momentum around chatbots, which can provide a level of personalized service and potential[ly] know a consumer better than he knows himself.” OrderGroove is reportedly currently looking at a number of technologies, said TechCrunch, including bots as mentioned above, but also instant-ordering services, a la Amazon Dash, and voice-enabled consumer interfaces.
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