Optimove Launches Retail Performance Benchmarking Platform
Summary
Retail Pulse is a free-to-use, interactive benchmark platform that will be updated monthly with refreshed data and additional brands to expand the reports insights. Without access to information about how a brands KPIs compare to the industry as a whole, any performance assessment is incomplete," said Pini Yakuel, Founder and CEO of Optimove. "By facilitating this cross-industry benchmark platform, we are empowering retail marketers to make better strategic decisions and take action based on the comparative insight within the context of the entire industry. Retail Pulse data is available within Optimoves customer relationship marketing software, enabling users to take immediate action based on comparative analysis. The companys unique technology suite helps marketers maximize customer spend, engagement, retention and lifetime value.
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