KickFire’s IP Address Intelligence Now Enhances Engagio’s Account Based Marketing Platform
Summary
Marketers need to understand all types of user behavior, so our platform relies on KickFire’s industry-leading IP address intelligence to surface important insights about our customers’ website visitors,” says Engagio Co-Founder and CTO, Brian Babcock. “By combining KickFire’s IP address intelligence and rich company data with Engagio’s expertise in account based marketing, we’ve brought the strength of two powerful technologies together. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. As a company, we believe in making our customers successful by providing them with software solutions that help orchestrate quality growth at scale. Revenue teams can track which accounts are engaging, know where to focus time and resources, and have a shared understanding of program impact.
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