Engagio Offers New ABM Targeting Tool For B2B Brands
Summary
The solution, Engagio Orchestrate, helps brands pull data from multiple systems, including email, corporate email (i.e., Microsoft Exchange and Gmail), CRM, marketing automation, websites and third-party content, to create audiences that can be targeted. The account-based management tool fosters segmentation by persona, industry, account, job, buying stage, engagement or non-engagement and other criteria, the company says. In addition, users can launch actions and sync audiences to sales and marketing systems. These include advertising, sales engagement, marketing automation, website personalization and other individual channels. The old B2B model, in which “marketing generates and passes new business leads to sales,” is now outdated, states Jon Miller, CEO of Engagio, who says successful marketing and sales departments "operate as a team, working together to create a pipeline, win deals, and drive account growth.”