FreshWorks Acquires CRM Startup Zarget
Summary
Cloud-based business software provider Freshworks announced today that it has acquired Zarget for an undisclosed amount. The company believes that Zarget will help it focus on building marketing solutions for businesses of all sizes. “We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets and joining hands with Freshworks will give us exposure to a larger pool of customers. Girish Mathrubhootham, co-founder of Freshworks,”Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers.” Related read- Uber Surprises Everyone, Dara Khosrowshahi Announced as New CEO Zarget provides various features like – This marks the ninth acquisition for Freshworks in less than three years. It had acqui-hired chatbot start-up Joe Hukum, data integration platform Pipemonk and social media customer service firm Airwoot, among others.
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