Scheme to Destroy Your Competition with RivalMap
Summary
In December 2006, we reviewed a product called Competitious that helps businesses keep track of competitors by aggregating website traffic data and blog posts about them. Today, the same company behind Competitious has released a new on-demand service called RivalMap that means to take the tracking and management of competitors to the next level. RivalMap reminds me of BaseCamp in part because both products are based on Ruby on Rails and contain many user interface similarities. Contributions are categorized in a variety of ways (under particular competitors or “workspaces”, for example) and all activity on the site can be tracked from a Dashboard page. For a social network’s effort to help employees stay abreast of competitors, read about LinkedIn’s recent news aggregation feature.
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