Viacom and Virgin Media extend content partnership in multi-year agreement
Summary
The renewed partnership ensures Virgin Media customers will continue to enjoy access to some of their favourite TV networks including MTV, Comedy Central, Nickelodeon, Nick Jr. and Paramount Network, as well as associated catch up rights and box sets. As part of the new deal, Virgin Media will add three more of Viacoms branded apps My5, Pluto TV and MTV Play to the app section of its user interface for the first time, making significant additional hours of content accessible to Virgin Medias TV customers. Virgin Media Subscribers to the MTV channel will continue to be able to enjoy catch up and Box Set content as part of their existing subscription in addition to access to the standalone MTV Play app for no additional fee. Virgin Media has a great track record of innovation as a platform and as a partner and were delighted to have reached agreement with them to deliver further innovation for the benefit of their customers. David Bouchier, Chief Digital Entertainment Officer at Virgin Media, added: This is great news for our customers who can continue to enjoy Viacoms diverse range of channels and content. The inclusion of three brand new apps will give our customers greater flexibility to watch their favourite shows at a time that suits them.