Texting—One Small Step For Friends, One Giant Leap For Business
Summary
Most people are so busy running here, there, and everywhere that sending and receiving text messages is a great alternative to lengthier communication options. Having said that, I think that texting is a great supplemental communication channel that can make a world of difference for your business bottom line (and your time) … if you’re not annoying about it, that is. The Federal Communications Commission’s Telephone Consumer Protection Act (TCPA), regulates texting in business. Under the TCPA, businesses must obtain recipients’ “express consent” before contacting them with autodialed calls or text messages (in most cases). You can learn more about the legal do’s and don’ts of business text messaging by reading the Telephone Consumer Protection Act.