Tru Optik Launches OTT Data Cloud, the First Data Management Solution to Make Leading Third-Party Data Sources Actionable Across Connected TV
Summary
Legacy data management platforms were designed to rely on cookies or software developer kits (SDKs) which are inefficient in CTV environments. “OTT is the fastest growing medium for entertainment consumption in the world and is increasingly important with declines in linear TV and ad blocking on desktop. Leverage behavioral, demographic, intent and purchase data across all channels including CTV (Roku, Fire TV, Xbox, etc. “As Connected TV is one of the fastest growing and most effective ways to reach consumers around the world, we look forward to empowering our clients to take their campaigns to the next level and leverage this important channel.” “The Tru Optik technology stack makes web-like segmentation across Connected TV possible,” said V12 Group’s SVP of Digital Solutions Ken Zachmann. We look forward to enabling brands and marketers to build Connected TV campaigns that are more accurate and effective by leveraging offline data across the largest screen in the household.” “Our OTT Data Cloud empowers our clients with the ability to segment CTV and OTT audiences to increase the demand and value of inventory,” Michael Scott, Tru Optik CRO concluded.
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