Educational app dev Intellijoy finds success in casual gaming with Rescue Roby (exclusive) | GamesBeat | Games | by Giancarlo Valdes
Summary
It’s a big leap to go from teaching kids basic math skills to entertaining them with robots and puzzles. The educational app developer has opened a new division, Runaway Studios, dedicated to expanding its reach into the casual game space. Turetsky cites Intellijoy’s previous successes — 15 million downloads across its library of educational apps — as one of the reasons why it’s getting into publishing. We rehabbed Rescue Roby and made sure it had a story, a compelling character, an intro, and [improved] the game mechanics.” The result is a cute physics-based puzzler that has you guiding a robot and his friends into boxes. With Roby, Intellijoy is competing directly with established giants such as Rovio (Angry Birds), Chillingo (Cut the Rope), and Disney (Where’s My Water?
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