Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution
Summary
The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned by Vista Equity Partners. Acquia understands that.” AgilOne, whose customers include Hugo Boss, Lululemon, Big Lots, Calvin Klein and Tommy Hilfiger, raised $41 million before being acquired. All AgilOne employees joined Acquia as part of the deal, bringing the total headcount to roughly 1,000. The goal is to complete our integration with the email execution, journey orchestration and website personalization tools first, by the end of this quarter. All of the contracts are the same, the commitments are intact and we’re still focused on the same pipeline of customers – but with additional resources and the opportunity to go after new verticals.
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