Why Tivoli Audio Is Trying To Make Brick-And-Mortar Retail Waves

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Tivoli Audio, which is a 19-year-old global brand, opened a 500-square-foot store on Boston’s famed Newbury Street in a brownstone. However, DePasquale noted it was also important to have a proper area to show some of Tivoli’s newer products, where shoppers can sit down and listen. Beyond its products, Tivoli also has a “museum” showing the custom, one-off collaboration items the brand has produced over the past 15+ years. The CEO noted that although consumers might be swayed by a flashy video or good ratings, a lot of that online presentation can be skewed. With the help of brick-and-mortar retail, brands that have been around for years can continue to tell stories by giving customers the chance to experience their products in real life.

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