Amobee Selected by Univision as Linear Television Optimization Platform of Record
Summary
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Amobee, a global digital advertising technology company, today announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The Amobee platform sets the foundation to support Univision across linear, digital and social channels and enables the multi-platform media company to efficiently and effectively work with an increasingly diverse group of advertisers looking for innovative solutions as consumers rapidly evolve how they engage with content. “Our relationship with Amobee enhances our ability to create end-to-end solutions for clients who are seeking advanced data solutions and precision targeting against this valuable consumer segment.” Advanced linear television optimization brings more precision to the buying process, allowing targeting beyond age and gender as well as greater automation in the buying and selling workflow. For more than 50 years Univision has fueled technological innovation with a dedication to inform, empower and entertain its diverse audiences across the United States. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers.
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