Meet the man who would make BlackBerry apps cool - CNET
Summary
Fresh start I sat with Saunders earlier this month at the Consumer Electronics Show to talk about his efforts to convince skeptical developers to give BlackBerry another chance. When I finally met up with Saunders and his entourage, which included a few public relations representatives and another developer evangelist, Tom Anderson, the heat in the bar forced us out to the minimalist and slate-dominated lobby for our sit-down chat. "He made me feel like he really cared, and he showed it," said Nowlin, a San Antonio native who works support for a set-top box manufacturer and develops BlackBerry 10 apps on the side. With the older BlackBerry platform showing its age and the company moving to an unproven next-generation operating system, developers werent too keen to take a chance, especially with the exploding potential coming from iOS and Android. Time and money While both the iOS and Android platforms can boast of massive user bases, RIM could only point to the PlayBook, a few thousand developer units and some fleeting glimpses of actual BlackBerry 10 products, which have faced multiple, frustrating delays.
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