Smarter TV: CrestaTech Grabs $13M To Bring Region-Free TV Reception To Any Device
Summary
Apple TV, for one, is using AirPlay to let users turn their laptops, phones, and tablets into remote controls, wirelessly beaming streaming content to their connected TVs. This is the thinking being employed by a Silicon Valley-based startup called CrestaTech, which has been quietly designing a portfolio of programmable hardware and software technologies that enable universal TV reception for all manners of smart devices, TVs, tablets, and PCs. And that’s just it: TV manufacturers are challenged with creating an easy to use product that is globally capable; not regionally constrained, and adaptable to supporting the quick-evolving feature sets provided in mobile, connected devices. So, CrestaTech is looking to bridge the gap, allowing OEMs to create products that boast a single, dynamic design, cloud services, and connectivity anywhere — at a price that doesn’t make consumers faint. The vision is a big one, and today CrestaTech received further financial validation for its endeavor, announcing that it has closed a $13 million Series B round of investment.