GumGum pushes into auto media with in-image ads | VentureBeat | Media | by Dean Takahashi
Summary
GumGum has pioneered a technology to place advertisements inside photos on web sites. The company is announcing today it has struck advertising partnerships with three major automotive media publishers: VerticalScope, Internet Brands, and CarDomain Network. Santa Monica, Calif.-based GumGum’s image-monetization technology serves thousands of premier internet web sites by overlaying text, banner, or Adobe Flash ad units on top of images. Rob Laidlaw, president of VerticalScope, said that his company chose GumGum (despite its silly name) because it was effortless to deploy, had comprehensive site-level reporting, and unmatched sell-through rates. Ophir Tanz, chief executive of GumGum, says he sees a big chance for automotive advertisers to create highly targeted campaigns.
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