Bloomfire News Hub Helps Market Researchers Stay Abreast of Consumer Trends
Summary
Bloomfire, a knowledge sharing company, today announced the newest addition to its Insights Platform, the News Hub. Bloomfire’s newest offering helps market research and insights teams monitor industry news, competitors, and consumer trends. Combining the latest news to the platform provides business stakeholders with all of the information they need to turn insights into action. “Customer insights teams are the core of many enterprises today -- and their goal is to become more proactive, delivering value at the front end of the decision making process,” says Mark Hammer, COO at Bloomfire. Bloomfire works with some of the world’s leading insights teams, including Conagra Brands, Southwest Airlines, Capital One, FedEx, and Anthem Inc. Tim Miller, Senior Director of Shopper Insights at Conagra Brands, says the company chose Bloomfire because they “needed a way to share information and knowledge with agility and accuracy across the organization.
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