Adobe aims to bring Photoshop to mobile masses with upcoming app - CNET

General News

Summary

The app itself has a touchscreen interface, with a menu of editing options across the bottom, pop-out tool adjustments on the left side and a strong zoom ability to offer precision when selecting areas of an image with fat fingertips. The company has no desire to suffer Microsofts fate, being largely left behind by the meteoric rise of Apples iOS and Googles Android, the software that powers nearly all smartphones and tablets. Apps for those mobile devices are a way to stay modern and reach a broader market -- as well as a way to sell those new customers Adobe subscriptions that today appeal chiefly to creative professionals. Photoshop Touch was a good app in its time, Anand said, but it wasnt well suited to Adobes network-infused style of digital tools, where a person can edit a photo on one device, like a tablet, then continue with the same project on another, like a PC. In attempt to make the app more accessible to a broad audience, it drops Photoshops old-school darkroom terms like "dodge" and "burn" in favor of more general equivalents, lighten and darken.

Classifications

industries
Media and Publishing
applications
Anti Piracy

AskAI Classifications

Labels
Software Development Image Editing Software SaaS

Linked Companies

Pixelmator
$1M to $5M