Appbackr Introduces Wholesale Marketplace for Apps
Summary
They can try to get noticed by Apple (s aapl), tech blogs and review sites or buy advertising for themselves, but it basically comes down to developers doing the work and waiting for the sales to come in. The model could be a boon for smaller developers, who don’t have the muscle or resources to go around promoting their apps. As we heard at Mobilize 2010, marketing and distribution are some of the biggest challenges for developers, something Appbackr can help address. CEO Trevor Cornwell said this week that Android (s goog) support is definitely in the works, and the company is also looking at BlackBerry (s rimm) and Windows Phone 7 (s msft) platforms. That may be good for developers, though it might be a little constraining for wholesale app buyers, who would also presumably like some pricing flexibility if their allotment isn’t selling.
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