BayTSP Moving Into Research, Advertising
Summary
Hired by copyright holders to find illegal copies of content on the web, BayTSP gathers and generates an astounding amount of data. On the marketing research front, BayTSP knows which bits from movies and TV shows people are most interested in by looking at which clips gets posted to UGC sites and are most popular. Content owners can then pick up on what’s hot and tailor a show or develop marketing programs based on that info. Because BayTSP knows when, where and how long people are watching clips, it believes it can help video sites better target ads (and charge higher CPMs). YouTube has its own fingerprinting tool and recently recommended Nexicon as a copyright manager to help content owners target advertising and monetize clips uploaded to the video site.