Eyealike Sets Its Image Recognition Technology On A New Target: Advertising
Summary
Eyealike, the startup that lets you use photo recognition to help find your ideal mate, is expanding to apply its image processing technology to a new market: advertising. The company says that the new system will allow businesses to place highly targeted advertising alongside photographs that appear on their site (which have long been difficult to monetize). In the demo I saw, the results were impressive: photographs with babies in them were paired with products for infants and toddlers, and makeup ads were shown near photos with women in them. Provided the system works well, Eyealike shouldn’t have any trouble finding customers – sites like MySpace with billions of photos would love to more effectively monetize them. Eyealike claims that its algorithms work 90% of the time – an impressive figure that would undoubtedly lead to higher advertising revenues.