ScribbleLive Acquires CoveritLive, Will Still Operate Both Brands | TechCrunch
Summary
Scribble Technologies is today announcing the acquisition of CoveritLive from Demand Media, effectively bringing two of the largest live content creation companies under one roof. Several years ago, the two companies participated in a sort of arms race to build the best liveblogging platform. One always trumped the other and then WordPress dropped a bombshell and released its own, effectively removing all the air from the room. “CoveritLive will help us accelerate our growth rate even further and exponentially increase our influence in the market.” With the addition of CoveritLive’s account, ScribbleLive will power engagement for an impressive number of companies, including over 1,500 total customers, the NFL, NBA, NHL, MLB and all three of the U.S.’ top news networks. The plan is to operate both ScribbleLive and CoveritLive as separately branded solutions and eventually merge the two products into one encompassing live content platform.
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