Online Retailers Risk Losing Their Grip on $7.7B of Revenue During the Holiday "Devember Season", Reports Cedexis
Summary
Cedexis analysis and projections strongly suggest that global traffic will peak in the week beginning December 11, then work its way back to pre-Black Friday levels immediately after Christmas Day. "What our data shows is that, just because you dont read about an outage on Twitter, doesnt mean there arent thousands of potential buyers running into roadblocks and taking their business elsewhere. During what is gearing up to be a record-setting Devember, the only way for e-tailers to ensure they dont lose their share of the $7.68B that is likely to be up for grabs is to actively and intelligently manage the selection of the ideal pathway through the Internet between their service and their buyer." Cedexis Radar crowd sources billions of real user measurements (RUM) a day from a community of thousands of popular websites and mobile apps, with traffic routing services based on the insights this data provides, for the best performance, availability, and cost. Cedexis is headquartered in Portland, Oregon with offices in Paris, France; San Francisco, CA; Brooklyn, NY; and London, UK.