How To Design Your Website to Survive the 5-Second Blink Test
Summary
A study conducted by Carleton University (Canada) in 2006 gave the infamous statistic that Web designers have 500 milliseconds (i.e. half a second) to impress and engage a user landing on their page for the first time. This “gut feeling” reaction is unlikely to change over time not because the company has not improved its service or product, but because the person subconsciously instils a belief that they are right and support it by following their original decision. There are two crucial factors that give a negative first impression: The most subjectively “beautiful” websites in this study had a combination of high “prototypical” design and low visual complexity. It is a type of cognitive bias known more famously in teen movies, where the girl takes one look at the guy, falls head over heels with him, and overlooks the douchebag tendencies because beauty beats badness in our crazy human brains. With all of the information interpreted from mapping and analytics, from coffeeshops to templates, you will be able to refine your website to optimal user retention and higher conversion rates.
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