Social Fundraising Site Fundly Raises $2 Million of its Own | TechCrunch
Summary
Fundly, formerly known as BlueSwarm, adds to the $800,000 it raised back in July from a group of individual investors, including Harvard Business professor Clayton Christensen. Founded in Boston in 2009, Fundly is a SaaS platform that aims to give your political campaign, your university’s alumni office, or your non-profit that extra boost by making your fundraising social. The 2008 presidential election, in contrast, provided ample evidence of the huge fundraising opportunities that exist beyond the social elite, even if those donations happen to come in smaller numbers. What’s more, the service was used in more than 50 percent of senatorial races during the past political season and has already been used to raise more than $200 million from hundreds of thousands of individual donors, according to Boyce. You can think of Causes.com as Web 2.0 applied to advocacy, while Fundly is a SaaS platform — a product that offers its clients the tools they need to collect data and view detailed reports about their donors.
