Figure Introduces “Blockchain,” a Straight-Talking, but Charming Mascot to Demystify Technology Innovation
Summary
SAN FRANCISCO--(BUSINESS WIRE)--Figure Technologies, Inc. (Figure™), a leader in transforming financial services through the power of blockchain technology, today unveiled in a national ad campaign its new mascot “Blockchain,” a puppet living in the real world and working to educate consumers on how fast and convenient Figure is to apply and close their loan and how the power of blockchain makes the post-loan process more efficient, secure and less costly. He appears inside brick and mortar bank lobbies to inform consumers that the technology Figure has pioneered offers a new and better way to get the loans they need. Blockchain helps Figure improve financial transactions behind the scenes to make them more efficient and less costly - which in turn, can save customers/members money. Their products eliminate time consuming physical property appraisals and inspections, requires zero paperwork and offers five star customer service. Founded by long time Agency veteran Justin Hooper, Undnyable serves as an outsourced in-house marketing department for clients of all sizes.