Harland Clarke Holdings Opens New Decade as Vericast
Summary
SAN ANTONIO--(BUSINESS WIRE)--Harland Clarke Holdings Corp. (“HCH”), a premier marketing solutions company that influences consumer purchasing and transaction behavior at scale, today announced it is relaunching itself as Vericast. This is a strategic milestone for the company as it leverages the totality of its portfolio businesses and established brands representing print, logistics, data and digital capabilities. The power of our unmatched data assets, coupled with decades-long delivery execution and strategic vertical market expertise, helps our clients drive increased consumer activation and more profitable revenue,” said John O’Malley, CEO, Vericast. “In this era of consumer-centric marketing, we have the ability to activate consumer engagement how, when and where it matters most with our proprietary data and portfolio of owned online and offline channels.” The major businesses of Vericast – Valassis, Harland Clarke, RetailMeNot and QuickPivot – provide unrivalled command of consumer shopping, spending, saving and borrowing behavior for identified vertical markets that include CPG, grocery, financial institutions, healthcare, retail, restaurants and automotive. By strategically and operationally unifying these capabilities, in conjunction with its own proprietary Data Exchange, Vericast now has the ability to deliver even greater value throughout the relationship lifecycle to maximize clients marketing investments.