Enlighten Further Solidifies Market Leader Position with Acquisition of Cannabis Club TV
Summary
It will strengthen its core competency as Enlighten continues to aggregate advertising inventory and offer unique audience extension capabilities unlike anything else in the cannabis industry. It’s going to be interesting to see how high we can go!” With the addition of Cannabis Club TV’s in-store TV network, Enlighten is now broadcasting content in more than 1,000 dispensaries and retail venues, expanding its media reach to an estimated 190,000,000 impressions per month. Enlighten has now aggregated one of the single largest advertising mediums dedicated to reaching the highly-coveted demographic of cannabis consumers. “We have taken the same approach by creating a 360-degree media company that reaches a target demographic at all possible points of contact.” By successfully weaving together these assets, it enables Enlighten’s advertisers to maximize the ability to find customers and engaging them in a host of ways. With its education-forward approach, Enlighten helps partners grow their brands and build relationships with customers through a variety of solutions that reach the largest possible cannabis-focused audiences as the company serves more than two billion ad impressions per year.