UK Phone Users Addicted to Screen Time But Not Committed to Fixed Phone Contracts - According to Ding

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LONDON--(BUSINESS WIRE)--Ding, the largest international mobile top-up platform, has released findings from a recently conducted piece of research that sheds some light on how mobile customers in the UK are currently using their phones. When asked about what apps they used most often, WhatsApp ranked number one over Instagram, Facebook and Uber. Pay-as-you-go customers in need of a top-up crowdfund on a monthly basis (57%) and 75% say they use apps and websites to complete transactions. It’s no surprise that 69% perceived pay-as-you-go to be a better value for money and allowed for greater control over only receiving requested services. Close to 50% of those surveyed used pay-as-you-go for other services such as holiday accommodations, car and bike rentals.

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