Medical Journal Using QR Codes to Link Print and Digital Video
Summary
“The problem facing many publishers has been reconciling the existing print product with digital content being distributed online,” states NEUROSURGERY® Managing Editor, Duncan A. MacRae.A reader can now watch a surgical video on a smartphone without necessarily interrupting the print experience.” Articles with available supplemental digital content are clearly identified by a QR code on the article’s title page.As part of its industry-recognized social media strategy, NEUROSURGERY® has been using a dedicated YouTube channel (http://www.youtube.com/neurosurgerycns) to serve author-submitted digital content for the past year, and those videos can now be linked physically to their print counterparts.“The YouTube channel has been a part of our social media success story, and it is a logical evolution to utilize QR codes to connect readers directly to content that would have otherwise required them to log-in via a desktop or laptop computer,” MacRae explains.NEUROSURGERY® has also been employing QR codes for several months in advertising and inserts, preparing readers for their eventual use alongside editorial content.About NEUROSURGERY®NEUROSURGERY® is the official journal of the Congress of Neurological Surgeons (CNS).