Marketing Architects Launches Zoomworks Ventures
Summary
Zoomworks is looking for opportunities to invest capital along with strategic advice to receptive entrepreneurs with the goal of accelerating growth, building a higher valuation and paving a path to a successful exit. Zoomworks will be led by Marketing Architects senior executives Chuck Hengel (CEO), Brent Longval (CFO), and Steve Lubin (VP Corporate Development) who will be the fund’s Managing Director. Zoomworks Ventures initial investment is in Wizer, a startup that has built an A.I.-powered augmented analytics platform that reveals statistical insights, such as trend detection and projection, from massive and disparate data sets. By investing their own capital into each TV campaign, Marketing Architects disrupts the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients. Leveraging the ad agency’s extensive experience and expertise in developing innovative marketing and advertising technologies, Zoomworks looks for opportunities to fund, advise and accelerate the growth of martech startups.