Pathmatics Launches Facebook Advertising Intelligence in Canada
Summary
Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1, 2017. This Pathmatics expansion includes geographic breakdowns of ad spend for the five largest major metropolitan areas in Canada, as well as data insights for all Canadian provinces and territories. Pathmatics data reveals that brands are investing heavily in social, with Canada’s top advertisers across all categories (including TD Bank Group, Procter & Gamble, Loblaw Companies, and TELUS) consistently allocating about half of their digital ad dollars to Facebook over the last two years. Pathmatics Explorer, the Pathmatics marketing intelligence platform, creates trust and transparency, bringing visibility into the digital ad performance of brands, their competitors, and entire industries across display, social, video, mobile, and native advertising data. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer, empowering them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors.