[x+1] Acquires WDA
Summary
The acquisition will allow [x+1] to integrate WDA’s technology and media sources into the [x+1] Origin data management platform.As a partner, the company has provided several [x+1] clients with the ability to deliver mobile media and analytics.Led by John Nardone, chief executive officer, [x+1] provides Fortune 500 companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel, with tools to programmatically manage customer and prospect interactions across all their paid and owned digital channels.The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat, all in real time.FinSMEs 19/07/2013 Related News 04/04/2013: [x+1] Receives $17M Debt Financing 03/01/2011: [x+1] Closes $10m Series B Funding Round