Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision
Summary
Computer vision and AI-powered platform company Mirriad, today announced it has received the award for “Most Effective Video Campaign” by Masterclassing for its campaign with T-Mobile on Univision. Mirriad’s proprietary technology creates opportunities for advertisers to seamlessly insert their brand creative into premium content without interrupting the viewer experience. Mirriad drove impressive increases over the TV spot activity, which itself far exceeded research company Kantar’s telecom category norms. Said CEO Stephan Beringer, “We are excited that the collaboration between T-Mobile, Univision and Mirriad achieved fantastic results and garnered industry recognition.” The Masterclassing Effective Digital Marketing Awards feature a diverse global judging panel comprised of leading brand marketers from the US, UK, Canada, Spain, Germany, Singapore, Australia, and South Africa, representing brands from around the world. Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content.