Virtual fertility clinic Apricity lands Series A funding
Summary
Already launched in the UK, Apricity is growing fast, and heralds a new approach to reproductive medicine – with the mission of making fertility treatment less arduous and more effective. The service helps prospective parents identify and connect with the best clinicians, and reduces the psychological pressures of treatment through continuous, personalised advice and support. To further strengthen its proposition, the brand recently acquired Altrui, the UK leader in egg donation services, which brings nearly a decade of experience in supporting patients and working with the nation’s leading fertility clinics. Bringing warmth, support and empowerment to an often confusing and cold time, Apricity offers bespoke options for treatment, nurses available seven days a week, a cutting-edge app with injection and appointment reminders, alongside curated videos and articles to help. Founded in 2016, several of Kamet’s 25 portfolio companies are industry leaders, including Air Doctor and Padoa in France, Fixter, Apricity and Birdie in the UK, and IBEX and Sataya Labs in Israel.