Higher Concentrations, Artisanal Brands Expected to Drive Growth in Men’s Fragrance Sales This Father’s Day, According to NPD
Summary
Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5 percent increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6 percent) (Source: The NPD Group / U.S. Prestige Beauty Total Measured Market, Q1 2019 vs. Q1 2018). While beauty may not be top-of-mind for Father’s Day, research from The NPD Group shows that the men’s fragrance category typically sees a lift around the holiday. “The men’s fragrance business continues to enjoy steady growth and not only during times of gift-giving,” stated https://www.np d.com/wps/portal/npd/us/about-npd/industry-experts/larissa-jensen/, Beauty Industry Analyst, The NPD Group. In the two weeks prior to Father’s Day 2018, sales of these more concentrated juices grew by $6.6 million and drove 85 percent of the category growth. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches / jewelry.