Mountain Hardwear Introduces Augmented Reality Outfitting
Summary
“We believe the ability to superimpose digital products and information on a user’s actual environment will change retail,” says Snow Burns, VP of Global Marketing. “We don’t see technology as contrary to getting outside, we see it as an opportunity to enhance the experience.” And while many have been quick to jump on the AR bandwagon, these apps commonly have confusing user interfaces and low-quality imagery. “This technology enables a more informed gear-shopping experience in a fraction of the time.” Download the fully functional app and start experiencing augmented reality outfitting by visiting www.mountainhardwear.com/ar. Users can expect to see the addition of technical apparel such as their GORE-TEX snow sports collection—a partnership that puts MHW first to develop a user-friendly AR experience for outerwear—and a special application in retail environments. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide.