Triton Digital Integrates audio CC’s AdPerform DSP with the a2x® Programmatic Marketplace
Summary
“We are pleased to partner with Triton Digital to provide our buyers with access to a wide array of premium digital audio and podcast inventory from around the world, including radio, sports, and online music services,” said Matthias Mroczkowski, Chief Sales Director, at audio CC. “We look forward to the increased reach and return on investment that access to the a2x marketplace will provide our buyers.” “We are proud to integrate audio CC’s DSP with a2x and to enable their buyers, majority coming from the traditional radio world, to utilize the tremendous power of digital audio to create a relevant and personal connection with their target audience on a global scale,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. This is done by its innovative approach of using an artificial intelligence to set up media plans in seconds. Thereby advertisers can not only buy inventory automatically but also use a wide range of real time data to target specific users and situations.