Zenni Optical Releases Virtual Try-On Tool to Enhance Shopping Experience for Online Eyewear
Summary
To ensure accurate sizing and virtual orientation of their glasses, users simply hold up any plastic credit card to their forehead or enter their pupillary distance (PD), if available. Once a user’s face is mapped, they can visually experiment with the more than 2,500 frame options in Zenni’s catalog – virtually ‘trying on’ up to fifty different pairs that are displayed on one page for convenient review. “Our Virtual Try-On feature significantly enhances the digital shopping experience, building upon our goal to migrate more traditional retail customers to the online opportunity at Zenni.com,” said Bai Gan, Chief Product Officer for Zenni. Since its launch in 2003, Zenni has offered a 2D “Frame Fit” feature where consumers upload a digital picture of themselves for a visual rendering of how the frames will look on their face. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses.