Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier
Summary
Webster First, a regional full-service banking system in Central and Eastern Massachusetts, is already using P$YCLE Premier to refine its marketing strategy, ad buys and creative for 2019 based on the new lifestyle segments and technology usage data. “It has also given us a more intimate understanding of where prospective customers spend their time (what TV or print they look at and what devices they view information on), and it helps us reach them in relevant ways with the right message at the right time via the right channel.” Cournoyer continued, “Even more impressive is that P$YCLE Premier is helping us to crystalize our market position in order to effectively deliver our point of difference and further personalize and optimize our communications to existing and prospective customers.” “Our clients have told us they are tapping into P$YCLE Premier’s technology usage data and segments to assess potential growth opportunities at the branch level — to customize the experiences at every touchpoint.” With powerful technology, trusted data and partnerships, and an expert analytics team, Claritas provides the why behind the buy that is the key to selling smarter and maximizing marketing ROI. Claritas is a company focused on growth and has recently transformed its capabilities through acquisitions that turbo-charge our core strengths, including the purchases of Miami-based Geoscape, New York-based Barometric and Foster City, Calif.-based AcquireWeb.
Classifications
AskAI Classifications
LabelsLinked Companies
