Coachella Valley Music & Arts Festival Collaborates with Bose to Bring Bose Frames and Audio Augmented Reality to the Desert for the First Time
Summary
By pairing their Bose Frames with the Coachella app, users will be able to access and hear exclusive, real-time audio notifications and helpful updates about the festival, including reminders for their favorite artist’s scheduled performances and more. Through their proprietary open-ear audio design, fans will be able to enjoy the exclusive festival content, as well as listen to their own music throughout the day in between performances – without missing any of the sounds of Coachella around them. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.” Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.