Accenture Helps Anheuser-Busch InBev Better Target Promotion Spend in Europe with Implementation of Cloud-Based Accenture Trade Promotion Management Solution
Summary
With Accenture TPM, AB InBev can now pull reports in near real-time, enabling the company to react immediately to any identified gaps in its promotion efforts. Accenture and AB InBev began working on the first phase of the solution, which focused on promotion planning, last May, and the system went live in France and Belgium just six months later in November 2018. “With Accenture’s help, we’re already beginning to reap the benefits derived from much greater visibility into our marketing programs,” said Vitaliy Potlatov, Director of Digital Transformation at AB InBev. Duncan Knight, a managing director in Accenture’s Consumer Goods & Services practice , said, “AB InBev understands that in today’s digitally disruptive environment, consumers’ needs and expectations are evolving constantly. By gaining real-time visibility into the effectiveness of its trade promotions, AB InBev will be able to quickly take the actions necessary to achieve relevance at scale and ensure its continued success.”