Tubular Raises $11M, Courts Enterprise Companies with New YouTube Data Tool
Summary
Tubular Labs, a provider of YouTube data and services, has raised $11 million in a Series B round led by Canaan Partners. Existing investors FirstMark Capital and Lerer Ventures also contributed to the round, which will go toward continued product development, as well as making more sales and marketing investments, according to Tubular CEO Rob Gabel. In addition to the financing, the startup is formally launching Tubular Intelligence, a new tool aimed squarely at enterprise-level companies looking to learn more about YouTube. For instance, if you wanted to pull up comedy videos that appeal to females and have generated at least 100,000 views and/or were uploaded in the past seven days, with Tubular Intelligence, you can. “Whether that’s via paid ads, brand integrations, working directly with creators, or benchmarking what’s working, we are proud to go to market with a comprehensive video intelligence and marketing suite that can do all of that.” Previously, Tubular Labs had raised $3.15 million from a group of investors that included High Line Venture Partners and angels like Allen DeBevoise*, Dean Gilbert, and Matt Coffin.