BOTTLE PRs Consumer PR Campaign Energises Brand Communications for General Electric with the Launch of Create by Jason Wu
Summary
In addition to GE digital camera’s involvement with Graduate Fashion week, BOTTLE PR expanded the brand communications to include a tie-up with the Glamour Magazine Woman of the Year Awards.The goody bags for celebrities at the event all included a ‘Create by Jason Wu’ and BOTTLE PR attended the Awards Party in person, taking photos with the camera, which were then seeded across Facebook and Twitter.Coverage of this overwhelmingly successful consumer PR campaign during Graduate Fashion Week included the Times, Grazie and Heat magazine and even featured tweets from Hilary Alexander about the camera.The competition photography was well documented via social media marketing using the platforms Facebook and Twitter to generate buzz and excitement.In addition to GE digital camera’s involvement with Graduate Fashion week, BOTTLE PR expanded the brand communications to include a tie-up with the Glamour Magazine Woman of the Year Awards.This built the association with style and the latest trends.Coverage of this overwhelmingly successful consumer PR campaign during Graduate Fashion Week included the Times, Grazie and Heat magazine and even featured tweets from Hilary Alexander about the camera.