Ritual Raises $25M in Series B funding
Summary
Ritual , a Los Angeles, CA-based direct-to-consumer women’s vitamin subscription company, raised $25m in Series B funding. Founded in 2015 by CEO Katerina Schneider, Ritual has developed a science-first, multivitamin that delivers essential nutrients many women lack in their diets. Along with early-hire Dr. Luke Bucci, a nutritionist, biochemist, and cell biologist, the company focuses on formulating its vitamin line, providing an upgraded sensory experience. Together with the science team, Ritual will continue to invest in key senior hires, among them Creative Director Jonny Leicht, previously at TBWA/Apple and North Face, and VP of Program Management Kadie Bowen, previously at Dollar Shave Club, Saatchi and DirecTV. A female-first brand, Ritual’s female leadership includes COO Liz Reifsnyder, who previously led Business Development & Strategy at Dollar Shave Club and was there though its $1B acquisition by Unilever.