The Container Stores Brand Advocacy Approach to Increasing Sales DFW American Marketing Association and the Container Store
Summary
With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation.Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels.To see an example of The Container Store’s social media activities, check out their Facebook site, http://www.facebook.com/containerstore where they encourage their customers to engage.Event Takeaways:· The strategy behind internal communications and training· The power of employees as brand advocates· The importance of an integrated marketing approach and measurementTo find out more about the Container Store culture, communications and the new role social media now plays, please join us for the next DFW AMA Executive Luncheon:Brookhaven Country Club3333 Golfing Green DriveDallas TX 75234 USWednesday, November 18, 200911:30 am - 1:00 pmPre-registration: DFW AMA Members $28 Non Members $38 includes hot lunch buffetAt the Door: DFW AMA Members $38 Non Members $48 includes hot lunch buffetSeating is limited - Visit http://bit.ly/3Z77Ub for additional information and registration.Speaker Casey ShillingWhile working at a Dallas-based public relations agency, Casey Shilling often spent time developing story angles with her clients from The Container Store, Kip Tindell (Chairman and CEO) and Garrett Boone (Chairman Emeritus).Under Shilling’s leadership, The Container Store’s in-house PR team has secured high-profile media placements in outlets such as InStyle, Real Simple, Martha Stewart Living, Parents, USA Today, The New York Times, The Wall Street Journal, Oprah, Today, Good Morning America, CNN and HGTV.About the D/FW AMA:The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex.Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels.