Lithium Technologies Acquires Klout
Summary
Lithium Technologies, a provider of solutions for brands to engage on social networks and building online customer communities, acquired Klout, the San Francisco, CA-based platform to measure users’ social web influence.The amount of the transaction was not disclosed but reports sait it was approximately $200m.Following the deal, Fernandez will join Lithium’s executive team, reporting directly to Rob Tarkoff, President and CEO, Lithium, and will continue to run the Klout operation as its General Manager and a Senior Vice President at Lithium.According to a note, Lithium will deliver an expanded product portfolio built around advocacy, loyalty, and enhanced profiles.The companies – combined – will reach more than 500 million consumers across 10,000 specific interest areas, and 300+ branded communities.
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