Scott Portugal Announces Digital Media Insights
Summary
Portugal, a veteran of firms like IAC, Tacoda / AOL, TRAFFIQ, PulsePoint, and Yieldbot, spoke extensively about the current ecosystem and the inefficiencies created by overlapping technologies and under-utilized systems.But because the cost of implementation for this minimal gain is high, publishers are stuck in a loop of constant technology work without seeing huge swings in positive upside.I only choose to work with best-in-class ad technology platforms, built by industry veterans, who can help solve the key issues publishers face.But because the cost of implementation for this minimal gain is high, publishers are stuck in a loop of constant technology work without seeing huge swings in positive upside.I only choose to work with best-in-class ad technology platforms, built by industry veterans, who can help solve the key issues publishers face.